Billboard Model, Sunset Boulevard

Photo: A model posing in front of a billboard on Sunset Boulevard
I don’t shoot with a flash very often, preferring a more natural look. But when I had to do a guidebook on Los Angeles, I realized I would never complete the book in six weeks if I only shot in good light—early and late in the day. I also realized that using flash in the middle of the day was
perfect, especially in Hollywood, where the aesthetic often has an artificial quality (see photo above). For this kind of fill flash, I set the output to high, which does more than subtly fill in a bit of harsh shadows. —Catherine Karnow
Photo Tip: When shooting, let your use of flash complement both your subject and your personal expression. Sometimes fill flash should be set on very high for an artificial flash look.
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